Privacy policy
Last updated: 1 February, 2026
Privacy Policy
Last updated: February 1, 2026
1. Introduction
This Privacy Policy explains how Formslead ("we", "us", "our"), a sole proprietorship registered in the Netherlands, collects, uses, and protects your personal data when you use our services.
Business Information:
Business Name: Formslead
Address: Cornelis Anthoniszstraat 8-3, 1071VT Amsterdam, Netherlands (no visitor address)
Chamber of Commerce (KvK): 84619740
Contact: help@formslead.com
2. What Data We Collect
2.1 Account Data
When you create an account, we collect:
Email address
Name
Company name (optional)
Password (encrypted)
2.2 Lead Data
When end-users complete quizzes or forms created with Formslead, we collect on behalf of our customers:
Email address
Name
Phone number (if provided)
Company name (if provided)
Quiz/form responses
Product recommendations
Source URL
2.3 Usage Data
We automatically collect:
IP address
Browser type and version
Device information
Pages visited
Time and date of visits
2.4 Payment Data
When you subscribe to a paid plan, our payment processor (Stripe) collects:
Payment card details
Billing address
We do not store your full payment card details on our servers.
3. How We Use Your Data
We use your data to:
Provide and maintain our services
Process quiz and form submissions
Sync lead data to third-party integrations (Klaviyo, Zapier, etc.) as configured by you
Send transactional emails (account confirmations, password resets)
Process payments
Improve our services
Comply with legal obligations
4. Legal Basis for Processing (GDPR)
We process your data based on:
Contract: To provide our services to you
Legitimate Interest: To improve our services and prevent fraud
Consent: For marketing communications (you can opt-out anytime)
Legal Obligation: To comply with applicable laws
5. Data Sharing
We share your data with the following service providers (sub-processors):
Provider
Purpose
Location
Supabase
Database and authentication
EU/US
Vercel
Website and application hosting
US
Stripe
Payment processing
US
Framer
Marketing website
US
We also share lead data with third-party integrations that you explicitly connect:
Klaviyo (email marketing)
Zapier (automation)
Shopify, Lightspeed, WooCommerce (e-commerce platforms)
We do not sell your personal data to third parties.
6. Data Retention
Account Data: Retained until you delete your account
Lead Data: Retained until you or your customers delete it
Payment Data: Retained as required by tax and accounting laws (typically 7 years)
Usage Data: Retained for up to 2 years
7. Data Security
We implement appropriate technical and organizational measures to protect your data:
Encryption in transit (TLS/HTTPS)
Encryption at rest
Row Level Security (RLS) for database access control
OAuth 2.0 for secure authentication
Regular security assessments
8. Your Rights (GDPR)
Under the General Data Protection Regulation (GDPR), you have the right to:
Access: Request a copy of your personal data
Rectification: Correct inaccurate data
Erasure: Request deletion of your data ("right to be forgotten")
Restriction: Limit how we process your data
Portability: Receive your data in a portable format
Object: Object to processing based on legitimate interest
Withdraw Consent: Withdraw consent at any time
To exercise these rights, contact us at help@formslead.com.
9. International Data Transfers
Some of our service providers are located outside the European Economic Area (EEA). We ensure appropriate safeguards are in place:
Standard Contractual Clauses (SCCs)
Adequacy decisions where applicable
Service providers with SOC 2 Type II certification
10. Cookies
We use essential cookies to:
Maintain your login session
Remember your preferences
We do not use tracking cookies for advertising purposes.
11. Children's Privacy
Our services are not directed to children under 16. We do not knowingly collect data from children. If you believe we have collected data from a child, please contact us.
12. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by email or through our application.
13. Contact Us
For privacy-related questions or to exercise your rights:
Email: help@formslead.com
Address: Formslead Cornelis Anthoniszstraat 8-3 1071VT Amsterdam Netherlands
14. Supervisory Authority
If you are not satisfied with our response, you have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens):
Website: https://autoriteitpersoonsgegevens.nl Phone: +31 (0)88 - 1805 250
