Built to guide shoppers to the right choice, fast.
E-commerce has a simple problem: shoppers rarely know exactly what they need, especially in larger catalogs. Filters and search help only when people already know what to look for. Formslead turns your catalog into interactive product-finder flows that ask the right questions and recommend the right products, whether that’s one best match, a shortlist of alternatives, or a ready-to-cart bundle with a configurable discount. Designed to look native on your storefront, easy to launch, and built to be measurable.
Built in Amsterdam, made for modern e commerce teams. We started Formslead to help stores turn complex catalogs into guided experiences that shoppers actually finish and trust.



Meet the team

Daan Rorije
Founder

